Market intelligence
Rate Shopper
Follow competitor rates, market position and parity with a clearer view of the prices your guests see elsewhere.
Exclusive Optimand rates for Ennismore properties.
From website traffic to booking intent: turn demand signals into direct revenue
Optimand connects performance monitoring, brand-level benchmarking, and direct conversion protection through parity intelligence and on-site experiences. Clear insights. Better decisions.
Web Analytics
KPIs, performance, marketing & revenue insights
Dashboards built for hotel decision‑making.
Tailored Rates
Targeted offers for direct guests
Turn demand signals into relevant offers.
Rate Widget
Direct rate vs meta channels
Show your direct value and protect it with Parity Shield.
Live examples from Optimand dashboards & widgets
Optimand × Ennismore partnership
Exclusive rates for Ennismore properties
Available through our partnership, these rates help you choose the tools to understand demand, stay competitive and win more direct bookings.
Exclusive rates shown in GBP (£)
USD prices are quoted separately.
Web Analytics
Optimand Website Analytics reveals real-time booking intent, future demand and conversion performance all in one platform.
Dashboards built for hotel teams
Understand performance fast, then drill down when it matters.
My Dashboards
Customizable boards that answer your team’s recurring questions.
More examples — KPI tables, demand heatmaps, cluster comparisons
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Module
Tailored Rates
Apply promo codes dynamically (and opaquely) to the right visitors, under the right conditions, to boost direct bookings while protecting your brand and improve digital marketing ROI. Drive conversion while protecting parity and profitability with manual rules or advanced automation.
Dynamic content, dynamic pricing controlled
Tailored Rates let your team define conditions (date ranges, referrals, devices, markets, booking window, demand signals, and more) so direct stays attractive without broadcasting discounts to the whole internet.
Rule‑based campaigns
AI/automation ready
Market‑aware
Conversion‑focused
Parity‑safe
Outcome compass
Digital marketing ROI
Personalised rates
Direct competitiveness
Rate Widget
Show visitors that direct is competitive by comparing your booking engine price to meta channels.
A transparent comparison of channels and pricing, presented through a fully configurable design that adapts to your brand. Built-in analytics complete the picture, with parity monitoring, heatmaps and KPI tracking. Parity Shield is included to help protect direct conversion when prices diverge.
Trust‑building on the booking journey
Rate Widget Analytics
Included with Rate Widget
Parity Shield
Built into Rate Widget, Parity Shield can offer a configured promo code when direct is more expensive than OTAs/metas — transparently, and with measurable results.
How it works
Optimand detects a parity break. If a defined promo code can fix it (e.g., -10%), the visitor can apply it instantly. The guest gets the best price on direct, and you keep the booking where it belongs.
1
Detect parity issues across channels and dates.
2
Offer an eligible promo code (you define the rules & discount).
3
Recover conversion and track impact with analytics.
Protects conversion
Best price on direct
Guests feel safe booking direct when the page proves it, instantly.
Measurable
Provable uplift
Parity Shield usage and outcomes can be tracked in Optimand analytics.
Combined offer
Rate Shopper + Rate Widget
Use market rate intelligence and your guest-facing widget together in one Ennismore bundle.
Local context
Local Events
Understand events around your property and the demand they may bring to your local market.
Ready to activate Optimand for your property?
The collaboration between Ennismore and Optimand makes it easy for eligible properties to join. The Onboarding form is the fastest way to activate access and get your dashboards and widgets set up.
What you’ll get
• Web Analytics dashboards + cluster/brand comparisons
• Tailored Rates to improve conversion while staying parity‑safe
• Rate Widget with analytics and Parity Shield to recover competitiveness
Tip: the best adoption happens when Revenue + Marketing + E‑commerce all work on the same data!