From website traffic to booking intent: turn demand signals into direct revenue
Optimand connects performance monitoring, brand-level benchmarking, and direct conversion protection through parity intelligence and on-site experiences. Clear insights. Better decisions.
Web Analytics
Optimand Website Analytics reveals real-time booking intent, future demand and conversion performance all in one platform.
Dashboards built for hotel teams
Understand performance fast, then drill down when it matters.
My Dashboards
Customizable boards that answer your team’s recurring questions.
Rate Widget
Show visitors that direct is competitive by comparing your booking engine price to meta channels.
A transparent comparison of channels and pricing, presented through a fully configurable design that adapts to your brand. Built-in analytics complete the picture, with parity monitoring, heatmaps and KPI tracking to measure performance and protect direct conversion.
Trust‑building on the booking journey
Rate Widget Analytics
Parity Shield
When direct is more expensive than OTAs/metas, Parity Shield can offer a configured promo code to restore advantage — transparently, and with measurable results.
How it works
Optimand detects a parity break. If a defined promo code can fix it (e.g., -10%), the visitor can apply it instantly. The guest gets the best price on direct, and you keep the booking where it belongs.
Detect parity issues across channels and dates.
Offer an eligible promo code (you define the rules & discount).
Recover conversion and track impact with analytics.
Best price on direct
Guests feel safe booking direct when the page proves it, instantly.
Provable uplift
Parity Shield usage and outcomes can be tracked in Optimand analytics.
Tailored Rates
Apply promo codes dynamically (and opaquely) to the right visitors, under the right conditions, to boost direct bookings while protecting your brand and improve digital marketing ROI. Drive conversion while protecting parity and profitability with manual rules or advanced automation.
Dynamic content, dynamic pricing controlled
Tailored Rates let your team define conditions (date ranges, referrals, devices, markets, booking window, demand signals, and more) so direct stays attractive without broadcasting discounts to the whole internet.
Outcome compass
Ready to activate Optimand for your property?
The collaboration between Ennismore and Optimand makes it easy for eligible properties to join. The Onboarding form is the fastest way to activate access and get your dashboards and widgets set up.
What you’ll get
Tip: the best adoption happens when Revenue + Marketing + E‑commerce all work on the same data!