Blog
Strategies, insights, and ideas to boost your hotel’s performance.
January 9, 2026
The year 2026 has begun in a complex and unstable international context. Geopolitical tensions, economic volatility, fluctuations in air traffic
December 18, 2025
For years, hotels have relied on Google Analytics as their primary reference to analyse user behaviour on their websites. It
December 18, 2025
For years, hotel Revenue Management has been based on a clear and seemingly solid principle: analysing what has already been
December 17, 2025
Hotel revenue management is undergoing structural change. The logic that has guided decisions for years — seasonality, pickup, OTB, static
December 17, 2025
In digital hotel marketing, UTM parameters are a well-known and widely used tool. Yet, in most cases, they are only
December 4, 2025
The island of Capri takes a decisive step toward more informed, modern, and sustainable management of tourist flows. Federalberghi