For years, the way travellers discover hotels has followed a fairly predictable pattern. They search on Google. They browse OTA

The year 2026 has opened in a context of significant international instability. Geopolitical tensions, economic volatility and shifts in global

SEO targets: hotel pricing strategy, dynamic pricing hotels, hotel demand forecasting In recent years, the hotel market has become structurally

The year 2026 has begun in a complex and unstable international context. Geopolitical tensions, economic volatility, fluctuations in air traffic

For years, hotels have relied on Google Analytics as their primary reference to analyse user behaviour on their websites. It

For years, hotel Revenue Management has been based on a clear and seemingly solid principle: analysing what has already been

Hotel revenue management is undergoing structural change. The logic that has guided decisions for years — seasonality, pickup, OTB, static

In digital hotel marketing, UTM parameters are a well-known and widely used tool. Yet, in most cases, they are only

  The island of Capri takes a decisive step toward more informed, modern, and sustainable management of tourist flows. Federalberghi